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Marketing is the best way to get the public to know who you are and why they should support you. The RAC Marketing Tool Box is designed to give you Power Tools that will help you:

• Sell tickets
• Attract an audience
• Increase memberships
• Grow class participation
• Direct the public to your website
• Raise public awareness about your organization

What is marketing?

Simply put, Marketing means "getting the word out about your organization."  Marketing is not all about selling a product; effective marketing can be a great way to promote an organization's purpose, develop a brand, and encourage participation.

• FACEBOOK 101: Creating a Facebook page in order to promote your organization and keep the community up to date on all your events.
• MEDIA RELATIONS: Getting the media to do a story on your organization. Advice on when to submit information to the media.
• GREAT, FREE MARKETING IDEAS: Yes, they're free. Lots of good ways to get your message out to the public that won't cost you a dime.
• INTERACTIVE MARKETING: Creating a great website that gives the public a dynamic view of your organization, sending E-mails with information about your group or creating a Facebook page.
• ADVERTISING AND PROMOTIONS: Spreading the word about your organization by paying for space in the media or by creating promotional materials
• DIRECT MAIL: Using the U.S. Mail to send brochures about your season or post cards about an event.